Flower Delivery
Flower delivery is a primary service offered by flower designers. Customers normally check out their assortment of flower arrangements in-store or online. Clients' purchases are then delivered to a recipient's address. Devoted to granting customer satisfaction, florists put in the time to discuss their needs. They provide customers only the most perfect flowers and arrangements. This means making sure they last for more than only a handful of days. And every florist knows that making an effort to keep flowers fresh is and has to be their # 1 issue.
Proper Storage In-Store and Before Delivery
One of the most practical methods to enjoy lasting flowers is to keep them cool. It's also best to store them off of direct light. To help make that happen, most, if not all, florists own at least one fridge cooler in their store. This keeps their supply of flowers fresh and cool. Many others even invest in special storage units to keep their floral goods at a fresh 36-46 ° F. Florists also put completed arrangements in a cooler before delivery or pick-up. This holds the flowers in great shape until they come to the client or recipient. A bunch of bigger stores also invest in cooling vans or temperature control tools. With temperatures at 36-46 ° F, floral orders remain fresh even with long-distance trips. Several flower shops also provide same-day delivery in their local area and neighboring areas. So, clients can deliver beautiful arrangements to their loved ones in as soon as a few short hours!
Development of Flower Delivery
In addition to working their business, florists get orders from clients. They also ask clients about demands they have for large events and very special holidays. Prior to the internet, most of the flower shop's clientele were walk-ins and phone calls. These customers usually wanted a single bouquet or arrangement delivered that very same day. Nowadays, clients at times place big orders or made-to-order floral arrangements. These are normally specific to events like:
- a wedding
- a grandiose party
- holiday bash
- a celebration of life.
After receiving their orders, florists design the designs according to the client's needs. These purchases are then prepped for pick-up or sent for delivery.
Who Does the Flower Delivery?
Florists are in charge of crafting and prepping floral arrangements for their clients. Flower delivery drivers then gather floral orders at flower stores and deliver them. Flower delivery roles are generally entry-level duties, so no experience is needed. But at a minimum, they need to carry a valid driver's license and a spotless driving record. Most floral outlets use box trucks to deliver their products to clients. Drivers must know how to drive and manage these vans.
The general rundown of a floral delivery drivers' duties are:
- Loading flower arrangements in the delivery vehicle
- Checking for any damages informing the florist about any issues
- Taking floral pieces to customers' or their recipients' addresses
- In some cases, requesting the recipient's signature as proof of delivery
Besides that, drivers also assist in the store or stockroom. These include unloading deliveries of flower inventories. They may also help the staff organize floral products in the storeroom.
Read about our flower designer service.